White label sportsbook and casino platform

A complete iGaming brand under your name

A white label sportsbook and casino is a production iGaming site launched under the operator's brand. You keep the domain, the identity, the markets and the player relationship. BetConfig provides and operates everything behind it: casino content, the sportsbook, player accounts and wallet, bonuses, anti-fraud tools and the operator back office.

Both verticals are licensed on the same account. Each hall can publish a casino lobby, a betting line or both, so one brand can open a casino-only market and a full sportsbook market without a second platform.

Casino and sportsbook on one stack

Running casino and sports betting on separate platforms means two wallets, two back offices, two sets of reports and a player who has to register twice. On the BetConfig white label both verticals share the account, the wallet and the back office, so the player sees one brand and your team sees one customer.

• Casino: 25 000+ slots, live dealer and crash games from 200+ providers
• Sportsbook: pre-match and live betting with 5 500+ markets
• Shared: player account, wallet, bonuses, reporting and back office

What BetConfig runs for you

Player accounts, wallets, game launch, the sportsbook feed, risk tools and the back office stay on the BetConfig stack and are operated by our team. That is what makes white label the shortest route to market: there is no platform department to staff and no integration programme to manage before the first traffic arrives.

White label, turnkey or custom development

White label gives you the brand on a platform we operate. Turnkey is the same platform with deeper control for your team over halls, limits, catalogues and the day-to-day product. Custom development is for operators who need an exclusive player interface. If your focus is casino only, start with the white label casino and add the sportsbook later.